I am an editor, media founder, fashion critic and content creator based between the GCC and Central Europe, with a career spanning editorial, luxury, fashion and digital media. I am the Founder and Editor-in-Chief of The EDIT Magazine, Atlas by The EDIT and independent international fashion publication LISIÈRE. My media company also produces several successful digital and social media platform based publications across fashion, culinary, luxury travel and beauty. I serve as CEO of Citrine Collective Media House, the company behind my growing portfolio of editorial and creative projects.

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Through my publications and personal platforms, I work across fashion, luxury, travel, hospitality and culture, combining an editor’s eye with the perspective of someone who has spent years working directly with brands, designers, PR teams and the wider creative industry.

 

My work has taken me from international fashion weeks and runway shows to luxury hotels, restaurants and destinations around the world, while my personal digital platforms have grown into a global community of more than 680K followers.

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This web blog is the most personal part of that world. Here, I write as myself rather than from behind a publication masthead, sharing fashion criticism, industry observations, personal style and the places I discover along the way.

 

Strong opinions, an unreasonable enthusiasm for clothes, travel without the generic city guide and absolutely no intention of dressing more sensibly with age.

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Welcome to my world.